FENTY X PUMA IS OFFICIALLY BACK: RIHANNA LAUNCHES THE AVANTI

Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion.

The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Rihanna and PUMA have a history of launching disruptive fashion takes on sport styles over the course of their relationship together – starting in 2015 with the iconic Creeper. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more. With four fashion shows in both New York and Paris, FENTY x PUMA served as a catalyst for PUMA’s brand impact and relevance over the past decade.

As Creative Director, Rihanna’s first FENTY x PUMA campaign – shot by Dennis Leupold with a set design inspired by the pentagon shape and stitching on a football – features notable names including Rihanna, A$AP Nast, Pure, Felix Mallard as well as two young kids.

The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST. A second Avanti drop will follow this fall. More details to come.

Related Posts

HOT: Elon Musk talks about buying MSNBC after it was announced that Comcast plans to spin off MSNBC. Terrifying liberals—except it’s not for…see more

After it was announced Comcast plans to separate MSNBC and several other cable channels into their own company called “SpinCo,” billionaire Elon Musk—the owner of X, formerly Twitter—”joked” about buying…

Read more

SHOCK: Robert De Niro has booked a flight out of the US “Can’t stand this HUGE RED WAVE”. What is happening to the people…see more

Robert De Niro Has Booked Tickets To Leave The US “Can’t Stand This MASSIVE RED WAVE” Breaking News: Fed-Up Robert De Niro Books Tickets to Leave America with His Family…

Read more

Controversy erupts: Megyn Kelly bluntly calls Robert De Niro ‘extremely stupid’. Previously, Robert De Niro was said to have…see more

In a heated war of words that has set social media ablaze, Megyn Kelly has launched a scathing attack on actor Robert De Niro, calling him “colossally stupid” in a…

Read more

SHOCK: Denzel Washington turned down a $200 million role at Disney, announced he would not participate in “Woke Culture”. Disney forced me to…see more

**SHOCK: Deпzel Washiпgtoп Tυrпed Dowп a $200 Millioп Role at Disпey, Aппoυпced He Woυld Not Participate iп “Woke Cυltυre”**Iп a stυппiпg revelatioп that has seпt shockwaves throυgh Hollywood, Oscar-wiппiпg actor…

Read more

HOT NEWS: MAGA expert accuses ‘Wicked’ of being ‘racist’ for implying Ariana Grande is American but of…see more

MAGA media personality Gina Loudon claimed that the Wicked movie was “offensive” and “racist” against white people after she falsely identified one of its stars, pop star Ariana Grande, as “obviously” Hispanic….

Read more

Latest News: Akhil Akkineni Gets Engaged To Zainab Ravdjee In A Private Ceremony. The Place…see more

On Tuesday, the Akkineni family announced Akhil Akkineni‘s engagement to Zainab Ravdjee with a series of beautiful pictures on social media. Akhil is the younger son of actor Nagarjuna Akkineni, and brother of…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *